Today, being a business front-runner it is obligatory for you to have a well-planned approach when it comes to social media marketing. Though, as we all know leanings keep on changing in social media. So it surely doesn’t mean that worked for you before will work now as well. You can, for example, see the changes made in Facebook social media as in past it just had one option which was “like” and comments could not be written more than 140 characters.
The rise in audience engagement it has become almost impossible to stay updated to the latest social media deviations. Providentially, you currently still have time to prepare your marketing tools ready to create a plan for the engaging target audience and content distribution. To stay ahead in the game, you need to keep your marketing tools fresh and updated. Here, I am sharing with you seven social media marketing trends. For which you need to be ready for in the year 2019.
The rise in Messaging Trend:
In the year 2019, usage of messaging apps would surely be again on the rise among marketers. Many people across the globe wish to share their thoughts and ideas via sending private messages on various social media platforms. Many marketers have a strong belief that messaging is considered as the first trend which will put a massive impact on their social media strategies. The most popular messaging apps include Facebook Messenger, WeChat, WhatsApp and Viber.
Increase in Social Ad Spend:
Social media is on the rise year after year. With such advancements now people have the option to create social ads in multiple channels. This means being a business leader we now have to decide the objectives. Also the type of ads which we need to run for the promotion of our business on the social media platform. In the past, the companies which used paid social ads were found to gain more success as compared to others. Therefore, there are no surprises that ad spend is on the rise among Social Media Marketing around the world.
Like for instance to understand this correctly, Instagram level of engagement has attracted a massive amount of social marketers to increase their ad spend both on feed and stories on their platform. The increase in social ad spends come across two points in the minds of marketers. First is the rising level of interest in the media platform. The second rise in cost for the promotion of business. In the past, feed and stories of Instagram have proven to be of great help in ROI for many businesses.
The same is expected in the year 2019 as marketers are expected to get an increase in ROI and social ad spend. If you need to get success in your business in the year 2019. You will certainly need to focus on the ad spend factor for sure.
Use of Live Streaming, Podcasts and Videos:
In the year 2019, blogs will still be able to make their charisma and lengthy content. It will still be able to engage readers if they are correctly written and have the information required by the readers. Though, now the content will not be just restricted to written form, as now it will include podcasts, live streaming and videos. Recently, video marketing is turning out to be quite successful for both marketers and business owners. They are using YouTube help to achieve their goals.
More Use of AR:
Nowadays, AR and social media both are making a great combination and it is just a matter of time when we see even more enhanced use on different other channels. AR has proven to be a beneficial tool for businesses who needed to perform updated social marketing. The massive use of AR in Live feed and Stories shows that it is a technology which certainly can be beneficial for business. Last year in 2018, we saw numerous business brands using AR technology to enhance their user experience by providing them with a 360-degree view and many other salient features. The AR technology can offer engagement and many other actions to the consumers for a business brand. So, in the year 2019, we certainly are seeing more use of AR.
Emphasis on Social Audience Segmentation:
Customers are considered as the whole and soul of any business. Understanding them is most important in any marketing strategy. So, in what way you will be able to focus on millions or billions of customers? Well, in this regard you can undoubtedly take help of customer segmentation method. In which you will have the chance to segment your overall audience or customers in different sections. By the use of this method, you will be able to segment your audience in various factors such as location, gender, age, profession and more. In this way, you will be able to understand your target audience requirements in a better way. There will be more chances for you to resolve their queries which can be fruitful for your business.
Use of Selfie Videos for Branding:
Nowadays, selfie culture is on the rise in different social media platforms. It is also proving to be of great help for businesses. Mostly, consumers look for consistency from firms or brands and the help of selfie videos can properly show this. This certainly can take business branding to the next level. Such kind of videos can certainly help businesses to inaugurate trust among their valued customers by posting real and genuine videos. The trend of the selfie is certainly on the rise and it surely is in the year 2019.
Influencer Communities to Increase More:
Influencers are described as those people who are required all the time by businesses for branding goals. Influencer marketing will undoubtedly prove to be a crucial social media trend in 2019 for the preparation of any business social marketing strategy. You certainly need to stay in touch with industry experts and influencers. In order to flourish your business in the coming year connect with them.